Polyvinyl chloride insulated cables of rated voltages up to and including
450/750 VPart
3: Non-sheathed cables for fixed wiring @PrMaB2 @PrMaB3🔖 #Standard
Automotive Gear Lubricants for Commercial and Military Use @PrMaB2 @PrMaB3🔖 #Standard
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Standard Specification for
Blended Hydraulic Cements1 @PrMaB2 @PrMaB3🔖 #Standard
Standard Test Method for
Impact Resistance of Flat, Rigid Plastic Specimens by
Means of a Falling Dart (Tup or Falling Mass)1 @PrMaB2 @PrMaB3🔖 #Standard
TQM philosophies 📑📎 Paper & Article @PrMaB2 @PrMaB3
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Bloomberg Businessweek USA – December 2024 📗 @PrMaB2 @PrMaB3 #Magazine👇
https://vk.com/s/v1/doc/BlRoOwCasjwWwGQH5qFWEDGYYyBfYAGU0oOpNTziz6xVy9krsA4
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The best idea for when everyone is the same
💎 Brian Thiel writes in his book “Creating Popular Brands”: You have surely heard these words over and over again: in the market we are in, the goods of different companies are the same; customers only pay attention to price; and any innovation we create in our product or service is copied very quickly by competitors.
🔹In such a situation, you can only differentiate yourself from your competitors with the help of a strong brand. A brand is strengthened and distinguished in the following three ways:
◽️1. Differentiation through physical and appearance characteristics
In this type of differentiation, we try to change the technical and appearance characteristics of our product. For example, consider the Crocs brand, which is one of the most famous and popular brands in the world. This brand has been able to reach its current position by changing the appearance of the sandals and slippers it offers.
🔹Or as another example, Gillette has reached its current position and become the world's largest razor market leader with the help of a razor that had a different appearance from the common razors on the market.
🔹Or Aquafina, a brand owned by Coca-Cola, has been able to differentiate itself from competitors by adding new features to water, such as adding vitamins to it.
◽️2. Differentiation through services
In this method, we try to differentiate our brand from its competitors with pre-sales, during-sales and after-sales services.
🔹For example, consider the Acme brand, the most famous brand of building bricks in the world. This brand has been able to differentiate itself from competitors with just one specific service: the guarantee that our bricks, since they are made of enriched soil, will not break under any circumstances.
🔹Or Isuzu, one of the most famous truck and van manufacturers in the world, has increased its product warranty to 10 years to differentiate itself from its competitors.
🔹Or Austin Store, a provider of various online games, has implemented the idea of "Let's play together" to differentiate itself from its competitors. As a result, customers of this brand, although they can buy the game they want online, prefer to gather together in the company's branches and enjoy a group game.
◽️3. Symbolic differentiation
In this method, we try to focus on the mindset of customers about our brand and create a specific image and image of our brand in their minds.
🔹For example, consider Coca-Cola and Pepsi, which have been able to differentiate themselves from the rest in a market where their product is very simple. To differentiate itself from its competitors, Coca-Cola has instilled this message in its customers: If you want to live like an American, you should drink Coca-Cola.
🔹In contrast, Pepsi has instilled this message in its customers: If you want to show off your youth and rebellion and show that you are different from everyone else, drink Pepsi. 🔔 #Tip_of_the_day
@PrMaB2 @PrMaB3
Elastomeric composite hose and hose
couplings for conducting propane and
natural gas @PrMaB2 @PrMaB3🔖 #Standard
Standard Test Methods and Definitions for
Mechanical Testing of Steel Products1 @PrMaB2 @PrMaB3🔖 #Standard
Specification for
the Qualification
of Welding
Inspectors @PrMaB2 @PrMaB3🔖 #Standard
. 🔔 #Tip_of_the_day
@PrMaB2 @PrMaB3
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https://www.shopify.com/nz/blog/ai-project-management-tools
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Time Magazine USA – December 9, 2024 📗 @PrMaB2 @PrMaB3 #Magazine👇
https://vk.com/s/v1/doc/hujp68X6ZIfEJ5uD4ZScKOFaAFokxX6WXFb2nHlMActkwqj0rlQ
