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Personality development
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If you're looking to make your brand stand out, use this branding secret.
The world's most distinctive brands use convergence.
Think about how Uber broke into the market. If they just said that they were another taxi service they never would have been as big as they are today.
Instead they fused two ideas we didn't think possible to make their brand more enticing. (The ability to hail a cab with the click of a button + tracking the location to provide customers with piece of mind)
Because of this, they completely changed the way we get picked up, the way we pay, and made it almost impossible to want to hail cab...
When building your brand try to adapt this thinking process.
How can you combine two concepts to make something new, more effective and enticing to make your brand stand out.
Follow for more tips @therobbiemurray
#brand #brands #branding #brandingtips101 #brandingtip
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LVMH controls around 60 subsidiaries that each manage a small number of prestigious brands, 75 in total. These include Tiffany & Co., Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Sephora, Princess Yachts, TAG Heuer, and Bulgari.
LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, is a European multinational holding and conglomerate specialising in luxury goods, headquartered in Paris
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The most successful brands do this ⏬
Why is it that instead of "search the internet". We Google it?
Why do you immediately think luxury when you see a person with a Gucci hanbag?
✅ It's because these brands have defined their brand essence.
One specific word to describe their brand and to be remembered by.
While most businesses clash for attention... And often compete over the same thing... A product or service...
Great brands find one word that sums up the brand.
By defining one word for you to be remembered by
✅ You position your brand to stand out from all the noise
✅ You make it easy for customers to buy from you
✅ And own your own space inside your consumers minds and hearts 😍
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alternative lifestyle fashion brand
About the Brand
At its core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form. Don Ed Hardy is considered by many to be the Godfather of Tattoo. His work offers timeless appeal.
10 companies own everything — biggest brands/ Company
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