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Based on public blockchain data, Arbitrum and Optimism have been generating over $4.6 and $2.7M in average monthly revenue over the past five months — link

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Phi Labs’ Archway goes live on mainnet in Cosmos ecosystem — link

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Open interest in alts recently deemed securities by SEC fell to post-FTX levels. Overall, since January 2022, OI has declined four-fold — link

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🖼 Unique Network Launches Revamped NFT Marketplace Offering Increased Utility to Creators

Unique
Network, an established parachain in the Polkadot Network, has launched its advanced NFT marketplace: Unique NFT Marketplace. The decentralised NFT marketplace was developed to support self-custody, permissionless, and curated content while offering next-generation NFT utility tools to creators. The marketplace provides an immersive experience by enabling users to trade NFTs on Unique Network and Quartz Network seamlessly. This is the next step in the NFT movement where a marketplace allows creators to add their own utility. The Unique NFT marketplace offers advanced NFT integrations, NFT customisation, and creator royalties. Anyone can create interconnected tokens of collections, while nesting functions deliver parent-child relationships between NFTs, ideal for games. Creators can personalise tokens using customizable NFTs opening doors to unique collections, customizable in-game items and immersive digital fashion experiences. Alex Mitrovitch, founder and CEO of Unique, also stresses the robust royalty system. "We believe it is important to support creator income across their NFT lifecycle in a fair and transparent process, regardless of where the NFTs reside."

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🖼 Lacoste Reveals Gamified, Tokenized Ecosystem for NFT Holders

French
clothing brand Lacoste announced Thursday the latest evolution of the company’s burgeoning Web3 program: a gamified, token-gated ecosystem that incentivizes users to participate in activities and community events by offering them NFT-related perks. Last June, Lacoste launched UNDW3 (pronounced “underwater”), a Web3 initiative centered around the release of 11,212 profile picture NFTs riffing on the brand’s crocodile-dominated motif. UNDW3 “missions” will unfold both on Discord and on Lacoste’s dedicated website, over the course of seasons that themselves will be split into month-long, themed chapters. UNDW3 NFT holders who connect their crypto wallets to the UNDW3 portal, which went live today, are now able to participate in creative contests and sessions, video game quests, and interactive conversations put on by Lacoste. The better users perform in these activities, the more points they will accumulate on their UNDW3 card, which is tied to their wallet and an associated Discord account. And the more points a user accumulates, the more their NFT will increase in rarity, which, per Lacoste, will increase the asset’s value. UNDW3 NFTs went on sale last summer for .08 ETH a piece; the collection’s floor price has since fallen to .0294 ETH, or just over $54 at writing.

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🖼 Undeads NFT Collection Grows by 530%

Undeads
Metaverse stands out as an exceptional performer among web3 GameFi projects, defying industry norms. Following an impressive initial mint that generated $1M USD in sales, the floor value of the Undeads NFT collection has experienced triple-digit growth. As of the time of this publication, the floor price for Undeads Mystery Boxes NFTs has surpassed 0.4272 ETH, a significant increase from the original 0.08ETH at the close of the sale. This extraordinary success can be attributed to several key factors. Firstly, the Undeads Metaverse distinguishes itself with its high production quality, ensuring a visually captivating and immersive experience for users. Furthermore, the collection features an exclusive set of legendary zombies, which are unveiled when the holder opens a mystery box, adding a sense of rarity and excitement. Additionally, the highly anticipated Undeads Runner, inspired by Yuga Labs' Dookey Dash, enables NFT holders to earn rewards on their Undead NFTs ahead of schedule, further enhancing the value proposition. These factors, combined with a dedicated and passionate community, demonstrate Undeads Metaverse's commitment to propelling Web3 to the forefront of the gaming industry.

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Ethereum Name Service plans expansion to Layer 2 ecosystem — link

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The number of unique depositors on zkSync Era just crossed 1m, with a TVL of $192m — link

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Coinbase's layer 2 "Base" prepares for mainnet launch with slew of security audits — link

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Solana's Cardinal shuts down citing economic conditions — link

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Decentralized exchange PancakeSwap goes live on Polygon zkEVM blockchain — link

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AlloyX launches real-world DeFi asset vault after $2 million pre-seed round — link

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PayPal veterans launch SWIFT-like cross-border payments network on Sui — link

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BIS, 3 central banks look at DeFi technology for wCBDC FX in interim project report — link

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DeFi tokens are gaining momentum, outperforming other crypto sectors since ETF application news — link

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Optimism, Aptos and ApeCoin set for largest token unlocks in July — link

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Hong Kong government sets up web3 task force to help ‘build a thriving ecosystem’ — link

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Attacker pockets $10 million from Poly Network security attack: Beosin — link

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Apple is the first publicly traded company to close a trading day with a $3 trillion market value.

Apple shares climbed about 2.31% today, reaching an all-time high.

The tech giant first reached a $3 trillion market cap back in January of 2022, but closed the day just under.

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Bored Ape Yacht Club NFT Prices Are Plunging

The minimum trading price of top Ethereum NFT collections, including the Bored Ape Yacht Club and CryptoPunks, have plunged over the last 24 hours, continuing a trend of sharply falling prices for so-called “blue chip” NFTs. The floor prices of CryptoPunks and Bored Ape Yacht Club dropped by nearly 8% and 7% respectively over the last 24 hours, per CoinGecko data. Nansen’s Blue Chip 10 index of the top 10 NFT collections has dropped 31% year-to-date.

A Bored Ape starts at 36.4 ETH, or about $68,200. That’s the lowest Bored Ape floor price, in ETH terms, measured by NFT Price Floor since November 2021, when the project was just taking flight. Meanwhile, Mutant Ape Yacht Club prices are down 26% in ETH terms over the past 30 days, now starting at 7 ETH or $13,150. CryptoPunks prices have fallen less than 3% in the same timeframe. The Bored Ape price floor peaked at 152 ETH in April 2022.

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Bankrupt Celsius can convert altcoins to BTC, ETH starting July 1 following SEC talks — link

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Everywhere you turn today, the buzz is all about one thing — the Azuki Elementals mint.

The fascination, the excitement, and the intrigue around this mint have created a fervor that is impossible to ignore.

The Azuki Elementals are the third addition to the rapidly expanding Azuki universe, including Azuki’s genesis collection and Beanz.

Spanning four different domains (Lightning, Earth, Water, and Fire) and rarity tiers, Elementals consists of 20,000 NFTs.

The first 10,000 were airdropped to Azuki holders at the project's recent Vegas event.

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Melania Trump issues $50 NFTs ahead of Independence Day — link

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🖼 Kendall Jenner, J Balvin to Judge NFT Competition for AIDS Charity

Fashion
models Kendall Jenner and Kate Moss, musician J Balvin, artist Jeff Koons, and filmmaker Baz Luhrmann are among the celebrities set to serve on a panel that will select winning pieces of digital art to feature in an upcoming NFT collection, which is being organized to benefit The Foundation for AIDS Research (amfAR).  Creators from around the world have until July 9 to submit original digital backgrounds to the panel via Prospect 100, a digital voting platform designed to showcase the work of under-exposed artists to curators at the top of their fields. Ultimately, 100 of those backgrounds will be chosen and randomly combined with foreground characters already created by amfAR to form the organization’s first-ever NFT collection. All of the proceeds from the collection’s sale, which is to take place at a later unannounced date, will benefit AIDS-related research. Designs submitted for the project will first be reviewed by a public vote on Prospect 100. Finalists will then be selected for the collection by the project’s celebrity panel, on the basis of originality, meaning, and coherence to the aesthetics of amfAR’s pre-designed foreground characters. That collection, Moon Phases, consisted of 125 NFTs, each of which is tied to a physical sculpture that will be sent to the moon via an autonomous lunar lander later this year.

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Avalanche witnessed a surge in daily active users, doubling compared to the average over the past year.

Engagement revolves around DEXs like Trader Joe and applications like Galxe — link

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StarkEx Layer 2 records $1 trillion in on-chain trading volume since June 2020 — link

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The average size of an Ethereum block in bytes has been at an all-time high — indicating more computational activity being accommodated by the Ethereum — link

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According to the Block – $4.2 trillion asset manager, Fidelity, is reportedly set to file for a Spot Bitcoin ETF.

The report comes days after BlackRock filed for a similar ETF, sparking a surge in the price of Bitcoin to a 1-year high.

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DYDX to launch public testnet of Cosmos-based blockchain on July 5 — link

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CFTC technology advisory board to discuss DeFi, DAOs and more at July meeting — link

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