#Google Algorithm names
Tag1. BERT (Upcoming)- Bidirectional Encoder
Representations from Transformers @Digital_MarketingCA
2. Medic (core update) - Impact on Medical Sites
3. YMYL- Your Money Your Life
4. EAT- Expertise, authoritativeness, trustworthiness
5. Hawk- Eyes on duplicate business listings
6. Fred- Random name ( sarcastic)
7. Possum - Play possum i.e., pretend not to
understand what's going on (regarding Google My
business listing)
8. RankBrain- a machine-learning artificial intelligence
9. Mobile Friendly - @Digital_MarketingCA
10. Hummingbird- Speed
11. Panda - From Google staffer Navneet Panda
12. Penguin - Initial name "webspam" (no reason for
the name change)
13. Pigeon- Pigeon name decided on because this
is a local search update and pigeons tend to fly back
home. @Digital_MarketingCA
14. Payday - regarding payday loan, pornographic andother heavily spammed queries.
15. Pirate- copyright reports
16. EMD- Exact Match Domain
13 free google chrome browser extensions useful for
seo and digutal marketers.
@Digital_MarketingCA
1. SimilarWeb
2. SEOminion
3. Page Load Time
4. SEOquake
5. Keywords Everywhere
6. Google Tag Assistant
7. Scraper
8. SERP Trends SEO Extension
9. SEO Search Simulator by Nightwatch
10. Buzzsumo
11. Mozbar extension
12. Ninja Outreach Lite
13. TubeBuddy for YouTube
@Digital_MarketingCA
📋📋
*Top 10 Sites for your career:*
1. LinkedIN
2. Indeed
3. Careerealism
4. Job-Hunt
5. JobBait
6. Careercloud
7. GM4JH
@Digital_MarketingCA
8. Personalbrandingblog
9. Jibberjobber
10. Neighbors-helping-neighbors
*Top 10 Tech Skills in demand in 2019:*
1. Machine Learning
2. Mobile Development
3. SEO/SEM Marketing
4. Data Visualization
5. Data Engineeringj
6. UI/UX Design
7. Cyber-security
@Digital_MarketingCA
8. Cloud Computing/AWS
9. Blockchain
10. IOT
*Top 10 Sites for Free Online Education:*
1. Coursera
2. edX
3. Khan Academy
4. Udemy
5. iTunesU Free Courses
6. MIT OpenCourseWare
7. Stanford Online
@Digital_MarketingCA
8. Codecademy
9. Open Culture Online Courses
*Top 10 Sites to learn Excel for free:*
1. Microsoft Excel Help Center
2. Excel Exposure
3. Chandoo
4. Excel Central
5. Contextures
6. Excel Hero
7. Mr. Excel
@Digital_MarketingCA
8. Improve Your Excel
9. Excel Easy
10. Excel Jet
*Top 10 Sites for Interview Preparation:*
1. Ambitionbox
2. AceTheInterview
3. Geeksforgeeks
4. Leetcode
5. Gainlo
@Digital_MarketingCA
6. Careercup
7. Codercareer
8. InterviewUp
9. InterviewBest
10. Indiabix
@Digital_MarketingCA
👆Search Engine Marketing and SEO Definations and exaple 👆👆
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#youtube
It is time you started taking Youtube seriously as a source of traffic and customers for your website.
Google is saturated.
Facebook is charging (paid service) for everything.
So, what alternatives do you have?
Youtube!
@Digital_MarketingCA
Youtube is the second largest search engine after Google.
There are over 3 billion searches a month on Youtube.
However, the biggest "challenge" with Youtube is figuring out what kinds of content to create. Content that will actually get ranked on Youtube too.
@Digital_MarketingCA
To do that, you should always start with keyword research.
The two most important steps:
1. Figure out what people are searching for - that is relevant to your audience and your goals.
2. Find out if you can rank for those keywords
#Some Facts About Internet#
@Digital_MarketingCA
🔹 7 People control the whole internet.
Yes, you heard it right. There are seven people assigned to the Internet Corporation for Assigned Names and Numbers (ICANN) who hold seven different keys.
🔹 Around 80% of the images on the internet are of Naked women.
The internet is pretty much attracted to naked ladies and explicit materials. We did a bit research on this, and the data seems believable.
❗️12% Of all existing websites online are NSFW(Not Safe For Work)
❗️1 out of every three downloads is NSFW.
❗️Sunday is the day of maximum consumption.
@Digital_MarketingCA
❗️The online adult industry makes 3000$ a second.
🔹The Internet took just four years to reach its first 50 Million Users.
Television took 13 years. While the radio took 38 years to reach the same number of users. That’s cool!
🔹 51% of all internet’s traffic is Fake.
Humans make up 49% of the entire traffic; various bots and spamming software trigger the rest. No doubt, we would have faster connectivity if they weren’t leeching on bandwidth.
@Digital_MarketingCA
🔹400 Hours of video contents are uploaded on YouTube Every Minute.
🔹The world’s first website is still online.
The first website created was info.cern.ch, and it is still online. It’s a basic HTML site, and the page contains a few lines of text. The page was written with the help of the first version of HTML.
@Digital_MarketingCA
🔹 5000 domain names are registered every hour.
🔹 250 Billion emails are sent out daily.
🔹 Internet users consumed one zettabyte bandwidth in 2016. @Digital_MarketingCA
One Zettabyte is equal to a thousand Exabytes, a billion Terabytes, or trillion Gigabytes. By the year 2021, 82% of all IP traffic will be video, predicts Cisco.
🔹 95 million photos are uploaded on Instagram every day
The sad thing is that 70% of Instagram posts don’t get seen.
🔹4 Billion out of the 7 Billion people on earth are already online.
InternetLiveStats (ILS) monitors the active state of the internet, and as at October 2018, there are 4,045,421,895 users on the web.
@Digital_MarketingCA
This is expected to grow even more by the year 2020
13 free google chrome browser extensions useful for
seo and digutal marketers.
@Digital_MarketingCA
1. SimilarWeb
2. SEOminion
3. Page Load Time
4. SEOquake
5. Keywords Everywhere
6. Google Tag Assistant
7. Scraper
8. SERP Trends SEO Extension
9. SEO Search Simulator by Nightwatch
10. Buzzsumo
11. Mozbar extension
12. Ninja Outreach Lite
13. TubeBuddy for YouTube
@Digital_MarketingCA
👾 Crawl depth 🤖
Crawl Depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper.
In general, the further down in the Web site hierarchy a particular page appears, the smaller the chance that it will appear with a high rank in a search engine results page (SERP). A Web site's home page has a crawl depth of 0 by default. Pages in the same site that are linked directly (with one click) from within the home page have a crawl depth of 1; pages that are linked directly from within crawl-depth-1 pages have a crawl depth of 2, and so on.
# Tik Tok 🎶
TikTok has taken the social media world by storm and TikTok boasts around 524 million active users worldwide, while in China—where it is known as Duoyin—it has over 250 million daily users and counting. @Digital_MarketingCA
Musical.ly was founded in 2014 and enjoyed a steady flow in app downloads and user adoption. On July 6th 2015, Musical.ly reached number one in the iTunes app charts, exploding almost overnight.
@Digital_MarketingCA
In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017. Understanding the platform's potential, particularly among young digital natives, Bytedance bought and incorporated Musical.ly and it became the version of TikTok we know today.
@Digital_MarketingCA
✔️TikTok was one of the most popular apps of 2018, with a total of one billion downloads worldwide.
✔️Due to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
✔️TikTok has been installed on mobile devices around 800 million times.
✔️Videos created on TikTok earn 17 billion average views on a monthly basis.@Digital_MarketingCA
Connected clouds will shift to hybrid cloud solutions
@Digital_MarketingCA
The majority of companies now rely on cloud computing. Therefore, the consumption of cloud services is going to grow over in 2019. Gartner predicts that the cloud computing market will reach $200 billion.
The range of cloud solutions and delivery models is getting bigger and bigger. This fact makes cloud services more adaptable in different areas of activity. Hybrid cloud solutions will be winning popularity among companies. However, they will also present a challenge for some companies. The majority of IT service providers think that hybrid cloud solutions help to speed up service delivery. This is a crucial milestone. At first, cloud solution was regarded as a way to avoid building vast IT infrastructures from scratch and in such a way to reduce costs. @Digital_MarketingCA Shortly these solutions will bring more flexibility and the abilities to react fast and even more efficiently to the rapidly changing market conditions. A new view on the cloud solutions adoption will be developed by the industries. So, we expect 2019 to be the year of hybrid and multi-cloud solutions for business. @Digital_MarketingCA
Simple Digital Marketing Concept & Defination with example
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YouTube Keyword Tool Challenge
There are far less tools out there for Youtube keyword research.
@Digital_MarketingCA
And, most of them are not mind-blowing (like ahrefs or kwfinder are for Google Search keyword research)
So, I decided to dive deep and find ALL the relevant and useful tools for Youtube keyword research. Saves you the effort, right :>
I present to you - the Ultimate List of Youtube Keyword Research Tools!!
@Digital_MarketingCA
Youtube Keyword Research Tools
Free Tools
Youtube
Google Adwords Display Planner
Keyword Kiwi
HyperSuggest
SEO Chat Keyword Suggest Tool
SEO Stack (Chrome Extension)
Soovle
UberSuggest
Free Tools
Keyword Tool Dominator
Keyword Keg
KeywordTool.io
WordTracker
Paid Tools
Freshkey
YTCockpit
Digital Marketing #google:
5 Reasons Why Instagram #Hashtags Are Important
@Digital_MarketingCA
1. Competition
As with any business, it’s important to figure out who your competition is, what they offer, how they advertise, so you know what makes your business the better choice. Instagram is extremely helpful because you can search the other business’ names and any hashtags that you know they use. Learning this information can help you gauge audience’s responses to your competitors’ post, giving you the knowledge of what works best and what doesn’t for your own social media marketing.
2. Branding and Visibility
Branding and visibility are essentially the most effective uses of hashtags on Instagram. If you’re a new business, you can utilize hashtags to expand your audience and increase brand awareness. When users search your brand, they’ll see the relevant hashtags you’re using; or when they search specific hashtags, they’ll see your branded posts in the results. This usually results in gaining new followers and potential customers.
@Digital_MarketingCA
4. Promotion
One of the main reasons hashtags have gained such a reputation on social media is because of their ability to help marketers and businesses create targeted campaigns. According to Tweetangels, “when it comes to promotion, think of hashtags as the ‘word-of-mouth’ method.” In other words, when you post about a promotion, then your followers will use that same hashtag, then their followers will use it, and so on. Hashtags create great visibility for a campaign, and help you reach your target audience by using relevant hashtags that you know your audience is already following.
5. Activism
With the entire world at our fingertips, searching about breaking news instantaneously is easy. Because of this, many political movements create a hashtag for their cause. This works basically the same as event promotion. People use the hashtag to say they’re running a fundraiser event and users share their posts before, during, and after.
@Digital_MarketingCA
What are IG quick replies??
IG quick replies are draft message that you can share for the community question or response.
@Digital_MarketingCA
You can save messages so instead of typing out the same message multiple times, you can just insert the "Quick reply "
Check out the videos on youtube How to create IG "Quick Replies "
4 ways for businesses to use IG's Quick Replies Feature
👉Use IG quick replies to answer common question
👉Use IG quick replies for your IG giveaways.
👉 Use IG quick replies for customers support
👉Use IG quick replies to stay engaged with Community
@Digital_MarketingCA
#Instagram #QuickReplies #InstagramTips
