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The official Telegram group for Frax. https://frax.finance/ codebase: https://github.com/fraxfinance twitter: https://twitter.com/fraxfinance news: @fraxfinancenews trading: @fraxtrading
The stablecoin space is 100x more noisy compared to the last bull market, when Frax launched. Hoping that the next bull run will solve all the adoption problems automatically is not a strategy.
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As I said, you’re doing a great job in community management. The rest of marketing/BD/partnerships needs a different person who comes with vetted experience.
Of course, please keep posting your thoughts, I never said that’s a problem.
But the red thread in communication is missing, because it was never created.
Wouldn’t it be helpful if we had a well thought through positioning by a professional and then we have crowdsourced content building upon that?
In that case we should do USDF as the ticker, and the name of the token can be USD Frax 🤷♂️ Open to it, but honestly we should have consistency in our tickers and names + consider the costs of changing all names.
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Honestly this sporadic branding drills, “what is Frax” threads etc., is a complete mess. And I am not the only one who thinks this.
I think it’s time to grow-up as a protocol and realize that coherent messaging, positioning and BD is an expert’s job. Not a part-time, bottom up drill.
Please HIRE a full-time IRL marketing/strategy/content person who actually understands this shit, can go out and tell the story to the world.
@SamKazemian is one person. We need one more real world heavyweight in the team who can tell stories in a way that doesn’t confuse people further even more.
PS: hopefully this is received as constructive criticism. @WethWood - no disrespect meant, I think you’re a great community manager
You know what frax can be good for? Ai payment. A medium of exchange for Robots paying among themselves since frax is decentralized
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I find this strategy interesting and not one that i previously considered. I always considered “frax” first as in fraxUSD, fraxBTC etc. it is probably bc i come with a “frax first” mindset.
But, looking at the user persona in a few years, who, may not be a frax share owner, but, wants the safety and security of Frax assets, for that user, USDfrax, ETHfrax might actually be better for that demographic since, we read left to right.
I personally like the way fraxUSD looks better, but, as we grow to the masses, we need to think about what is best for massive adoption.
https://gov.frax.finance/t/emergency-withdrawal/3316
Scammer in the governance chat
I dont agree I really see the value to have FXS = FRAX and a branding aligned, even more before we grow to much, we have still have a low number of holder and low MC
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this guy is a major KOL, was chatting with him earlier. there a few more KOLs who left Frax. I see why unfortunately.
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They have people working with BD and partnerships already 👍 Honestly, I am impressed by how many partnerships and integrations we have, and I still have the feeling it is just the start 👀 Just the communication and messaging part that needs some love.
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USDT nobody advertised even many don't know the founder the main thing is implementation in other projects
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Keep posting your thoughts Frax is a decentralized project and aims for mass adoption
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I’m also not really in charge of marketing. My twitter posts are my own thoughts. I’m going to continue posting my thoughts even if you don’t agree with what I’m saying. If the team wants to hire a professional marketing agency that’s their decision. Thanks for the compliment.
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Usdfrax can be confusing and fraxusd is more clear that it’s a frax product. Plus when you add sfraxusd it’s better than susdfrax or usdsfrax
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I disagree: /channel/fraxtrading/129246
Time will tell.
Unpopular opinion: true rebranding should be to farx
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Changing name is worth it considering the long term thinking in this project. In the end some changes now while the protocol is locked in building to make it easier to understand intuitively is worth it imo
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