🚪 Is it furniture or politics?
A Belgian court appealed to the Court of Justice of the EU with a request for a preliminary ruling on the balance between freedom of expression and trademark rights.
The cause of action is IKEA’s lawsuit against the Belgian political party Vlaams Belang. The party used the well-known IKEA sign and its corporate identity to promote changes in Belgian migration legislation.
Why IKEA?
In November 2022, the Vlaams Belang party presented the “IKEA-plan”. The abbreviation “IKEA” stands for “Immigratie Kan Echt Anders” (“Immigration Really Can Be Different”). However, the “IKEA-plan” has nothing in common with the Swedish furniture giant.
The Belgian party’s plan was inspired by proposals to tighten the rules for migrants that had been made in Sweden. The party used the reputation of the world-famous Swedish brand to strengthen its own message and increase its publicity and dissemination.
The Vlaams Belang party considers the use of signs corresponding to the IKEA trademarks to constitute a parody.
When the information about this political action spread, IKEA immediately made a statement:
"We decisively disapprove of the use of IKEA’s trademarks and corporate identity in the party's communications for political purposes".
Now the Belgian party has to deal with the Swedish furniture giant in the court.
In search of a right balance
Judicial practice generally recognizes that freedom of expression restricts trademark rights.
The European Court of Human Rights accepts the highest possible degree of protection of freedom of expression in the context of political discourse (Faruk Temel v. Turkey, Eon v. France, and Castells v. Spain).
Some EU laws recognize that the exclusive rights of the trademark proprietor must be interpreted in a way that fully respects freedom of expression, such as Recital 21 of Regulation (EU) 2017/1001 and Recital 27 of Directive (EU) 2015/2436.
The Court of Justice also supports a broad interpretation of freedom of expression (e.g. Google France and Google C-236/08 and C-238/08, L’Oréal and others C-324/09).
In the present case, the Court of Justice has the exclusive jurisdiction to provide a uniform interpretation of parody in the trademark law. We cannot wait to see the ruling of the Court of Justice and will update you on the outcome of this request!
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🇶🇦 New trademark regulation in Qatar
Qatar has recently joined the list of countries that implement the Gulf Cooperation Council (GCC) Trademarks Law, bringing the total number of member states using it to five out of six.
The GCC is a regional union comprising the UAE, Qatar, Saudi Arabia, Bahrain, Kuwait, and Oman. This organization has harmonized the regulation of various economic relationships and even discussed the possibility of launching a single regional currency.
The GCC Trademarks Law has replaced the local trademark laws of each member state, except for the UAE, which remains the final state to adopt the Law.
It is important to note that while harmonizing the legal aspects of trademark protection, the GCC Trademarks Law does not create a centralized registration system. In contrast, the GCC Patent Office provides a convenient way of filing patent applications in the member states.
Novelties brought by the GCC Trademarks Law
Even though the GCC Trademarks Law has already been used for consultative purposes and has impacted the trademark practice, it presents a number of differences compared to Qatar’s former trademark law.
Several changes concern an increase in fees and modifications of terms. The changes will enter into force on August 10, 2023, giving applicants and the Trademark Office some time to get used to the updates.
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