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📣 Unilever’s Magnum ice cream joins the metaverse backlash
MullenLowe Madrid’s new work for Magnum tells us – as if we need reminding – that nothing quite compares to the joys of the real world. The #NotAvailableInTheMetaverse campaign follows an avatar on her frustrated mission to escape the metaverse and enjoy the real-life pleasures of a Magnum. Unilever has been sensibly tentative in exploring the metaverse, paying attention while remaining wary of the hype and alert to potential data issues. Mark Zuckerberg, in contrast, could be regretting his decision to go all in. When he rebranded Facebook as Meta in 2021, he panicked many marketers and agencies into a headlong rush towards the online 3D universe. Maybe they were just ahead of their time, but the metaverse has so far failed to live up to its promise, thanks to prohibitive costs and underwhelming demand. Meta shares have nosedived and Zuckerberg has refocused (but not renamed) the business, while Disney has recently discontinued its metaverse division and Microsoft has done the same, investing instead in generative AI like ChatGPT.
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⬜️ OKX launches metaverse training session with football star Rúben Dias
Cryptocurrency exchange and Web3 technology developer OKX has been active in the space over the last month, with the latest announcement on its first immersive metaverse fan experience part of its “OKX Collective.“. On April 3, the company revealed a collaboration called “Train Like Dias” with one of its brand ambassadors and Manchester City footballer, Rúben Dias. According to the announcement, fans can virtually experience Dias’ favorite training techniques, and have exposure to coaching and tips. The experience is open to fans within the OKX Collective metaverse. Haider Rafique, the global chief marketing officer at OKX, commented that the new immersive experience helps connect fans, and “is another great example of what this technology allows.“. OKX and Manchester City officially became partners back in July 2022, with the platform hinting at future offerings of Web3-content from other players on the team, including Alex GreenOKX and Manchester City officially became partners back in July 2022, with the platform hinting at future offerings of Web3-content from other players on the team, including Alex Greenwood, Ilkay Gündoğan and Jack Grealish.
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🖼 NFT Tickets Are the Future of Live Events.
For the better part of a decade, concert and festivalgoers have foregone ink and paper in favor of storing their event tickets on their phones. As ticketing has transitioned from paper to PDF in the age of digital credentials, a new wave of post-pandemic performances has started to shake up the live-event ecosystem via — you guessed it — NFTs. Although it can sometimes seem like digital art and generative avatars are the only use cases for NFTs that have longevity, this just isn’t so. The truth is that NFTs can be used in far more ways than they currently are. And one use case from NFT history that generally goes overlooked is nonfungible ticketing, an underdog within the constantly expanding Web3 music space.
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📣 British Museum Offers Greece “Exclusive NFT” of the Parthenon Marbles
The British Museum has dug its heels in regarding its decision not to repatriate the Parthenon Marbles, adding insult to injury through a recent proposal of gifting Greece an “exclusive NFT” of the sculptures to “settle unreasonable and unnecessary questions over the true ownership of history.” A spokesperson for the British Museum told Hyperallergic that the “generous compromise” should put an end to the battle over the famed sculptures, which were “legally obtained.”Thomas Bruce, the seventh Earl of Elgin, removed the marble sculptures depicting a battle between centaurs and the legendary “Lapith” people of Ancient Greece from the Parthenon (the temple of Ancient Greek goddess Athena) and brought them into British colonial territory with permission from the Ottoman Empire that controlled Greece in the early 1800s. However, the legality of the sculpture removal has come into question repeatedly, with Greece demanding the repatriation of the marbles since 1835. England has not budged on its bid that the marbles belong to them despite the added pressure of the Vatican’s recent repatriation of fragments of Parthenon Marbles from their collection to Greece.
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🖼 Trump’s NFT Collection Sales Soared 445% After Impeachment News
According to NFT Price Floor, the cheapest NFT in the group was down 13% on Friday at 0.55 ether, or just under $1,000. A little over $22,000 was bought for the NFT collection within a 24-hour period earlier this year, far short of the $4.5 million the project generated when it first went on sale in December. The NFTs were initially offered for $99 each, and Trump advertised them in a video on his Twitter-alternative Truth Social. Even though the indictment appears to increase the value of Trump-related merchandise and collectibles, the benefits of the news clearly benefit porn star Stormy Daniels, who is the center of his indictment. Daniels tweeted on Thursday, “#TeamStormy merch [and] The autograph orders are coming in,” as fans rose to defend the woman Donald Trump allegedly bribed to keep quiet about an affair the former president disputes. A cryptocurrency called FreedomCoin, formerly known as TrumpCoin, surged 50% on Friday in addition to NFTs.
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🖼 Station Casinos Adds NFT Rewards To Loyalty Program
Station Casinos on Friday launched STN Charms, an extension of its Boarding Pass casino loyalty program that rewards customers with NFTs, unique digital art pieces linked to blockchain technology. At launch, all loyalty members are automatically enrolled and will receive the first Shamrock Charm – an NFT displayed on the slot machine’s service window when a player cards out. Tom Mikulich, senior vice president of innovation at Station Casinos, said the idea had been in the works for a few years. It drew inspiration from popular mobile games such as Candy Crush Saga, where with leveling comes customization, and by players using good luck charms while gambling. The slot program gives players various NFTs through multiple avenues of earning. New pieces are released every month and each attraction is distinguished by category, one of five rarity levels, and a fortune level, which is a value attached to a guest’s winnings while the attraction is active on the slot machine.
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📣 Top Solana NFT Project ‘DeGods’ Set to Migrate to Polygon Today
Solana was once one the main contenders in the NFT space to take the crown from Ethereum. It even got an OpenSea integration last year, allowing users of one of the most popular NFT marketplaces to explore SOL NFTs more easily. But due to Solana’s unfortunate links to Alameda Research (the sister company of failed exchange FTX), SOL saw one of the biggest sell offs in the space over the course of 2022. And its NFT projects are beginning to think Polygon is a more appealing home. Some of the most popular NFT projects on Solana, are moving en masse from the Solana blockchain over to the Ethereum scaling solution Polygon. At the time of writing, 77% of the NFTs in Solana’s ‘y00ts’ collection have made the translation – representing roughly $37m worth of tokens. What’s more significant however, is the migration of DeGods – currently the most highly valued NFT collection based on Solana.
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📣 Avalanche Foundation Has Launched an NFT Initiative
Avalanche Foundation has begun a new mentoring program for digital artists, and Ticketmaster has unveiled a new function that enables performers to give NFT holders gifts. By specialized mentoring, financial assistance, and DAO curating of Avalanche art, this innovative program seeks to promote the expansion of the Avalanche NFT. According to Avalanche, the Avaissance endeavor will consist of two phases. About fifty digital artists will receive funding, mentoring, and virtual workshop sessions through the initiative’s first component, the Artist in Residence (AIR) program. NFT collections from each artist will be made available on the Avalanche blockchain. Avalanche NFTs are expected to experience a Renaissance as a result of Avaissance, inspiring creativity and accelerating the ecosystem’s growth. The speed, dependability, and affordability of Avalanche make it easy to create and collect NFTs, which is already very advantageous to artists. Avaissance wants to advance Avalanche NFTs even further.
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📣 Pussy Riot Protest Art NFT Triggers Russian Criminal Charges
The Russian government has cited an NFT as evidence for criminal charges against Pussy Riot relating to “hurting the religious feelings” of the people of Russia, according to a press release issued by the group on Wednesday. Artist and activist Nadya Tolokonnikova, better known as the face and voice of Russian feminist protest and performance art group Pussy Riot, has been added to a list of wanted individuals by the Russian Interior Ministry, the Associated Press reported. Citing Russian news outlet Mediazona—an independent news service and media outlet that Tolokonnikova co-founded—the wire service noted that offending religious citizens became a criminal offense in Russia after a Pussy Riot protest in 2012. The Associated Press said that it reviewed the entry for Tolokonnikova in the Russian Interior Ministry database.
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🖼 Vivienne Tam’s First NFT Dress Struts Around Metaverse Fashion Week
Vivienne Tam, the revered Chinese American fashion designer whose first-ever piece of virtual couture is currently making waves on the virtual runway in Decentraland. The piece, a virtual qipao dress digitally embroidered with the likenesses of three avatars from the popular Bored Ape Yacht Club NFT collection in a mandala pattern, is a one-of-one NFT, meticulously designed by Tam with the technical assistance of digital fashion platform Brand New Vision (BNV). The dress marks Tam’s Web3 debut. For over 30 years, she has designed provocative, exclusively physical fashion pieces known for their distinctive East-meets-West style. A number of them feature in the permanent collections of such institutions as the Andy Warhol Museum in Pittsburgh and New York’s Fashion Institute of Technology. She's also displayed physical Bored Ape-imprinted apparel on real world runways.
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🖼 Ticketmaster Debuts NFT-Gated Ticket Sales, Starting With Avenged Sevenfold
Ticketmaster announced today that the Ethereum NFT token-gating feature is live for artists, and it was developed in partnership with popular metal band Avenged Sevenfold, which has its own Deathbats Club NFT collection and tested the token-gating feature ahead of the full rollout. Within Web3 communities, NFTs have been used as access passes for digital spaces and live events alike, serving up perks for holders. Now ticketing giant Ticketmaster may bring token-gating to a much larger audience with the launch of a feature that lets artists offer up special access to concert and event tickets for eligible NFT owners. In Avenged Sevenfold’s case, owners of the 10,000 Deathbats Club Ethereum NFTs were offered early access to buy tickets to the band’s upcoming New York City and Los Angeles arena shows in June. Frontman Matt Sanders—who goes by M. Shadows—said that about 1,000 total tickets were purchased between the two shows with the NFT-gating feature.
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📣 Walmart winds down Roblox play as metaverse lands in privacy crosshairs
Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media. The metaverse has been positioned as a bridge to reach these elusive young groups where they’re already spending their time. Many branded metaverse activations have manifested as custom worlds like Walmart’s Universe of Play or Nike’s Nikeland, also on Roblox. Metaverse marketing’s focus on engaging teens has resulted in calls for closer privacy scrutiny that could throw some cold water on the hype.
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📣 Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan
The Walt Disney Company (NYSE:DIS) began laying off thousands of employees to cut costs. Among those caught in the layoffs are employees from the division that were working on the company’s metaverse strategy. Furthermore, Disney fired the 50-person strong next-generation storytelling and consumer experiences unit. According to a report by the Wall Street Journal, the employees of Disney’s metaverse division were fired in the first round of layoffs. The layoffs are part of a broader restructuring plan, which seeks to reduce the company’s staff count by 7,000 over the next couple of months to cut operating costs. The company took the decision to sunset the metaverse division as it addressed many challenges. They are issues posed by economic headwinds and growing competition from rivals in the streaming space. The company could save more than $5 billion from the restructuring plan. News of the layoffs lead to a 1.5% increase in the company’s share price on 27 March.
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📣 Amazon could launch an NFT marketplace as soon as April, according to sources
Rumors that Amazon is planning on launching its own non-fungible token (NFT) marketplaces have received additional confirmation based on a Friday email received by Nikhilesh De, CoinDesk's managing editor for global policy and regulation, which appears to confirm the existence of digital tokens and a gallery on the e-commerce platform. According to a report from CoinDesk, De received a confirmation email after an Amazon Prime Video channel subscription was automatically renewed. This simple email is packed full of details, including the fact that Amazon will be supporting NFT technology, has a dedicated support team to help answer any questions, and will be allowing users to sign up as NFT creators and re-sellers.
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🖼 ApeCoin Community Revolts Against Proposed NFT Collections
ApeCoin Community has voted on a proposal regarding the creation of a new NFT series, with the proposal ultimately being rejected. The proposed NFT collections, ApeCoin Armory Club and ApeCoin Pet Club, were designed to have 20,000 NFTs each. The NFTs would have been distributed for free to the crypto community, with the estimated cost of $168,000. Despite the rejection, the proposal showed great potential for the NFT collections. The multi-link nature of the collections could have created opportunities for them to be linked with other NFT and metaverse projects such as Otherside, Decentraland, and The Sandbox. This would have allowed the collections to appear in the 3D worlds of other metaverse projects. The full proposal showcased images of the NFTs, with the ape logo appearing on a shield. The proposal also included images of the pets that would have formed the ApeCoin Pet Club. The proposal suggested that all NFTs from both collections would have been unique in their own way, some with more rare features.
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📣 Sony PSVR2 headset off to slow start as metaverse push sputters
Sony is projected to sell fewer than 300,000 PlayStation VR2 headsets in its first weeks on the market, a slow start for company efforts to take a leading role in development of the metaverse. The Tokyo-based console maker is likely to sell about 270,000 units of the PSVR2 between its Feb. 22 release and the end of March, according to estimates from the research firm IDC. The headset is a foundational piece of Sony’s strategy to build a metaverse where people can do far more than play video games. But the conceptual 3D virtual environments that prompted Mark Zuckerberg to rename his company Meta have yet to repay the industry’s heavy investments in hardware and software. Sony president and Chief Executive Officer Kenichiro Yoshida made the metaverse a growth tentpole for Sony, much like Meta has done, and the company’s in-house game studios have been developing VR-tailored games to help the new headset get off to a fast start that hasn’t materialized.
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📣 "First Meet in New York" - Holo Foundation Hosted Press Conference for 2023 Metaverse Ecology Summit
On March 28, 2023, the Holo Foundation made its announcement that "First Meet in New York - 2023 Holo Metaverse Ecology Summit" will convene in New York on June 20, 2023. Ms. Fibona Ning, Initiator of and Chief Mentor the Holographic Space, Founder and President of the Holo Foundation, Dr. Samuel Scott, International Business and Trade Economist, General Partner, Global Strategy Group, LLC. Based in New York and founded in 2023, the Holo Foundation is a nonprofit organization specializing in servicing small and medium-sized enterprises (SMEs) with digital transformation. The Holo Space Group established the Holo Foundation to shoulder corporate responsibility, find new breakthroughs for the heavily burdened global business, guide global small and medium-sized enterprises (SMEs) with holographic thinking to unite in the face of hardships, establish fair competition rules, and create an inclusive and open business environment accessible to all.
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📣 Flybondi To Offer All Tickets As NFTs
Flybondi, the Argentinian ultra-low-cost airline, has launched what they describe as a new and revolutionary airfare called the Ticket 3.0. It is the first of its kind in the world, e-tickets serving as non-fungible tokens (NFTs), offering passengers more freedom and autonomy in managing their tickets. With the Ticket 3.0, customers can manage their tickets as they please, with three unprecedented options: they can rename the ticket, transfer it, or gift it. The Ticket 3.0 provides passengers with a more flexible travel experience, allowing them to even purchase tickets in advance without having to define their travel plans or the names of the travelers. Passengers can transfer, rename, or gift their tickets quickly and autonomously using a modern self-management module.
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🖼 Amazon’s NFT Marketplace Launches Digital Collectibles From Beeple & Pudgy Penguins’s Creators
Beeple and Pudgy Penguins Could Appear on Amazon’s NFT Marketplace. The platform will release digital compilations from well-known encrypted producers in the NFT market, such as Beeple and Pudgy Penguins. Amazon will operate the NFT platform on a private and permissioned blockchain that it controls, according to the conditions of a non-disclosure service agreement. Another classified document verified that the NFT marketplace will use a private blockchain, and that Amazon Web Services (AWS) will be the primary provider. According to numerous sources, the firm has entered into a number of secret agreements in preparation for the debut of the NFT marketplace. Amazon also disclosed to product partners that it will collaborate with Artifact Labs and Proof Collective, in addition to Beeple and Creator Creator. The blockchain powering Amazon’s digital collectibles is gas-free and read-only, and it puts stringent limitations on NFT creators, partners, and — ultimately — the firm consumers after debut.
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📣 TON Diamonds to Showcase Cutting Edge NFT Artifacts at New York Exhibition
NEW YORK, NY, March 31, 2023 (GLOBE Newswire) – tons of diamonds, a leading force in the world of blockchain-based art, has partnered with four visionary digital artists to showcase their latest creations in the form of NFTs on the TON blockchain. These cutting-edge artworks will take center stage at the highly anticipated FOCUS Art Fair in the heart of New York City from May 18 through 21. The curatorial concept of the exhibition is “Stream of Consciousness: Exploring the Intersection of Art, Technology and Spirituality”, and it brings together four innovative artists, each exploring the intersection of these disciplines in their own unique way: Sarah McDaniel, Harry Yaffe , Shen Fu and Ellen Sheidlin. Together, these four artists present a rich tapestry of ideas that explore the essence of human consciousness. They provide a glimpse into the nature of being, demonstrating the power of art to express complex feelings and ideas beyond language and culture.
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🖼 NFT Tech Announces Closing of First Tranche of Private Placement
NFT Technologies Inc. (NEO: NFT | Frankfurt: 8LO | OTCQB: NFTFF) (“NFT Tech” or the “Company”), a leading technology company partnering with top-tier brands to accelerate their entry into the world of web3 through innovative technologies and unparalleled creativity, is pleased to announce it has closed the first tranche of the previously announced non-brokered private placement dated February 24, 2023. Raising gross proceeds of $350,000 through the issuance of 7,000,000 units at a price of $0.05 per unit (“Tranche One Financing”). Each unit consists of one common share (each a “Common Share”) of the Company and one-half of one purchase warrant (each whole warrant, a “Warrant”). Each whole Warrant is exercisable into one Common Share at the price of $0.10 per share (the “Warrant Share Price”) for a period of six months following the closing of the Private Placement. The Company intends to use the net proceeds from the Tranche One Financing to fund general corporate working requirements.
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🖼 Non-Fungible Token Sales Slid 31% Lower in March With $882 Million in NFT Sales
According to statistics, the number of non-fungible token (NFT) sales in March was 31.42% lower than the previous month, dropping from $1.03 billion in sales for February to $882.89 million. The number of NFT buyers and transactions also declined, by 22% to 29%, over the last 30 days. In March, sales of non-fungible tokens (NFTs) dropped by 31% compared to the previous month, as the number of buyers and transactions declined. Data shows that in February, NFT sales reached $1.03 billion, but statistics for the last day of March indicate that sales over the last 30 days amounted to $882.89 million. Of these sales, $537.89 million were settled on the Ethereum (ETH) blockchain, which dominated March sales with more than 60%. Solana-based NFT sales accounted for 10.57% of March sales, with $93.36 million recorded. In terms of NFT sales, Solana was followed by Polygon ($36.16 million), Immutable X ($28.82 million), and Cardano ($10.08 million). The top-selling NFT collection in March was Bored Ape Yacht Club (BAYC), which generated $35.81 million in sales, although this figure represented a 48.19% decline from the previous month. Cryptopunks was the second largest NFT collection in terms of sales, with $30.11 million, an increase of 87.95% compared to February.
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⚫️ Real Estate Investors Buy Solana NFT Home for $246,800
The McAllen, TX, single-family home was valued at $235,000. Homebase drummed up $246,800 in about two weeks by tokenizing the residence on Solana (SOL) via a smart contract tied to an NFT created for the purpose: “Homebase 1 [The Cardinal].” The total amount raised includes $11,800 set aside to “to account for maintenance and other issues,” a spokesperson said in a statement. Homebase, according to Domingo Valadez, the company’s chief executive and one of three co-founders, spent seven months getting just the legal and compliance details of its real estate offering ready for market. The overall effort took a year and involved the regulatory and fiat side of things: filing the SEC paperwork to market security tokens to both retail and accredited investors.
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🇮🇩 Indonesian government looks to NFTs to preserve cultural heritage
The Deputy of Indonesia’s Ministry of Tourism and Creative Economy explains how NFTs and cryptocurrency can help solve social and economic challenges within Indonesia. One of the primary benefits of blockchain technology is the ability to record and capture information in a permanent, tamper-proof record. Once data is on a blockchain network, it cannot be altered, making it an ideal solution for record-keeping. Tokenized assets, such as nonfungible tokens (NFTs), can also be placed on a blockchain. This can verify ownership while demonstrating that certain events occurred at particular times. For example, the Meta History Museum tokenized data from the war in Ukraine in May 2022, placing the information on a blockchain network to preserve records of the war.
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🤟 Bored Ape metaverse land sales dominance threatened by (what appears to be) wash trading
Sales for Bored Ape’s Otherdeed metaverse land NFTs — easily the hottest virtual property brand around — have been booming during the first quarter of this year, closing in on $120 million in volume. The rise in the collection's trading volume means Otherdeed tokens rank as the second-best-selling NFT collection during the first quarter of this year. Bored Ape Yacht Club , also tied to Otherdeeds. Wash trading is when assets are traded between wallets owned by the same individual or company. It can create not only artificial volume but also manipulate the price. This month, however, sales volumes for a lesser-known collection, also tied to a nascent metaverse platform called MG Lands, have been holding their own; even outpacing Otherdeeds’ sales at one point. However, it appears MG Lands’ rapid ascendance from relative obscurity might be, instead of a feel-good business story, another case of artificial “wash” trading.
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⚡️ Racing on the Moon in Everdome’s Metaverse adventure
The Dubai-based metaverse project Everdome last week released their first beta in-world gaming experience, allowing their near 20,000 NFT holding community to jump into hyper-realistic Moon vehicles and compete against each other in a high octane Moon racing experience. Over a 24 hour period, all Everdome Genesis Collection NFT holders as well as Land NFT holders were granted access to this exclusive Moon Exploration game as the metaverse project demonstrated their ability to create immersive digital adventures with a true gaming and play-to-earn element. Using Everdome’s in-world chat, the entrants engaged in pre-race banter before blasting off of the Moon to get involved in two separate Moon exploration contests.
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💰 Polygon to help fight NFT scams with Web3 infra protocol partnership
Polygon partners with Wakweli, a Web3 infrastructure protocol that issues certificates of authenticity for NFTs to certify originality.Wakweli, a Web3 infrastructure protocol that issues certificates of authenticity for nonfungible tokens (NFT), has officially partnered with layer-2 scaling platform Polygon to make NFT authentication possible. The partnership between Polygon and Wakweli means all digital assets on Polygon. According to the announcement, every NFT project holder on the Polygon chain can request authenticity certificates for each asset. The collaboration generally aims to enhance the security of the digital ecosystem. In response to the cost of the certificate authentication for users, Antoine Sarraute, co-founder of Wakweli, told Cointelegraph that staking WAKU — Wakweli’s utility token — is necessary to create a certificate request. The amount to stake in a request is dependent on and linked to the level of trust needed for each case. The partnership agreement negotiations between the two companies began in August 2022.
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📣 Ticketmaster Launches NFT-Gated Ticketing Service for Avenged Sevenfold Shows
Ticketmaster, the global provider of event ticketing services, has launched “token-gated sales,” allowing fans access to concert tickets using non-fungible token (NFT) technology. The first to use the service is the metal band Avenged Sevenfold (A7X), whose “Deathbats Club” NFT collection gave owners early access to the group’s shows in Los Angeles and New York City. Following the ticket sales, Ticketmaster announced that it had built and launched a token-gated service for the upcoming A7X shows. A7X previously sold an NFT collection called “Deathbats Club,” and the NFTs gave owners access to purchasing tickets to shows in Los Angeles and New York before the general public. A7X and the team Bitflips worked with Ticketmaster on the functionality and “Ticketmaster built and launched the token-gated service for A7X to provide their fan community with first access to tickets for upcoming shows.”
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🇬🇧 UK government drops plans for NFT made by Royal Mint
The UK government has dropped its plans to produce a non-fungible token for sale through the Royal Mint, just under a year after it first announced the project. In response to a question from the Conservative MP Harriett Baldwin, the Treasury’s economic secretary, Andrew Griffith, confirmed the abandonment, saying: “In consultation with HM Treasury, the Royal Mint is not proceeding with the launch of a non-fungible token at this time but will keep this proposal under review.”. Tulip Siddiq, the shadow City minister, welcomed the decision. “I’m glad that the Royal Mint has finally made the Conservatives see sense, but we’ve been calling on the chancellor to drop this crypto gimmick for months,” she said.
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📣 Gucci and Yuga Labs team up to 'blur boundaries between physical and digital'
Gucci and Bored Ape Yacht Club NFT creator Yuga Labs kicked off Metaverse Fashion Week with the announcement they have teamed up on an as yet undefined project. A statement sent by Gucci said it relates to the Bored Ape metaverse RPG Otherside. The move comes as NFT brands search far and wide for new revenue streams, with a prolonged bear market stifling NFT trading and a struggle among rival NFT. Bored Ape Yacht Club has long shipped out merch to its loyal band of token holders, but its owner has been looking elsewhere in recent months for new cashflow. After the NFT shop's acquisition of CryptoPunks' IP last year, it also turned to luxury — teaming up with top-end jeweler Tiffany to create NFT-inspired pendants. The so-called NFTiffs sold out at $50,000 an item. Yuga has form for working with Gucci. In August, the fashion house started accepting payment in ApeCoin, the token associated with the ApeCoin DAO. Continuing to explore the Metaverse, the House comes together with yugalabs. Stay tuned as a new narrative takes shape.
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