🧳The benefits of getting out and about
🔵Although there are many brilliant advantages of working from home, it is good (and advisable) to get out of the house and work in a fresh environment from time to time. This could mean a co-working space or other places you can work remotely for free.
The benefits of co-working for freelancers include:
🎥Human contact to combat loneliness
🎥Better productivity, focus and concentration
🎥Fewer distractions (like the washing machine and Netflix)
🎥Networking opportunities
🎥Less sedentary daily activity
🚀Government data found that 78% of those who work from home in some capacity agreed that being able to ‘WFH’ gave them an improved work-life balance.
💘50% of freelancers in the US are Gen Zers.
📌With 50%, according to Generation Z statistics, this age group dominates the American freelance market. Freelancer statistics further indicate that 44% are people aged 23-38, i.e. Millennials, while 30% are Gen Xers.
⚡️What is interesting though is that although freelancing is a relatively new trend, Baby Boomers (55+) are also playing the game with 20% working on the free market.
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💻Freelancers see North America as their biggest client pool.
Freelancer statistics obtained in a recent study by Payoneer show that the majority of freelancers (36%) have clients across North America, with Europe taking second place with 27%.
🙂At the other end of the spectrum were Africa (4%), the Middle East (5%), and Australia (7%) as the regions with the fewest clients.
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💻Growing importance of soft skills
➡️In an era dominated by remote work, artificial intelligence, and new technologies, soft skills and interpersonal aspects are becoming as important as technical expertise.
👕LinkedIn USA confirms this shift, with nearly half of 2000 surveyed employers lowering their requirements for hard skills while placing more emphasis on soft skills such as communication and teamwork.
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📆The four-day week as the new reality
👍While discussions about a four-day workweek for employees are widespread, freelancers have long practised this theoretically-viable reality. According to a freelancermap survey, 20% of respondents work only four or even fewer days a week, benefiting from flexible work structures, control over their working hours, and quicker adaptability.
🔵Freelancers can work more efficiently and achieve their revenue goals with less time invested.
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🔥New professions due to the influence of AI
🔵While artificial intelligence has rapidly spread and provides support in daily work or routine tasks, it’s clear that AI cannot replace humans. However, those who master working with AI efficiently can replace those who do not. AI experts such as Prompt or Machine Learning Engineers and Data Scientists are increasingly in demand.
🔵The key skills for aspiring Data Scientists include Data Analysis (14.2%), Data Science (11.2%), and Machine Learning (10.3%). Proficiency in programming languages like Python, SQL, and Java is essential.
❗️Additionally, understanding the limits and legal frameworks for AI use will be advantageous in the future.
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👌Bookkeeping, accounting and invoicing
Keeping your accounts up to date and staying on top of invoices is critical for success as a freelancer. Doing so will help you run as tax-efficiently as possible and reduce instances of late payments to protect your cash flow.
⬇️Using an apps makes the whole thing feel far easier and more efficient:
🙂Quickbooks
The Quickbooks accounting app is one of the most popular of its kind, especially as it has a plan exclusively for self-employed freelancers. Having an app like this on your mobile, while you’re out and about, makes it quicker and easier to track miles and record transactions as and when they happen.
🔵Pandle
This is a free accounting app that is also a bookkeeping software and invoicing platform. Manage customer and supplier invoicing, upload receipts, view reports and complete banking straight from your mobile.
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💊Average hourly pay for a freelancer in the United States
The hourly wage for freelancers in the United States can be as high as $132.21 or as low as $14.90.
👌Besides, most freelancers earn between $24.28 (25th percentile) and $61.78 (75th percentile) in the United States. These hourly wages may vary according to your work and industry.
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🚀67% of freelancers typically complete up to 3 projects per year.
💻While working on an average of 3 projects seems to be the strategy of choice for 67% of freelancers worldwide, freelancing statistics for the remainder of the spectrum are equally interesting. Delving into 10 or more projects per year is a feat only 8% of freelancers attempt.
🎥The percentage of freelancers that separate their time between 5 and 9 projects comes in at 12%, and approximately 21% of freelancers only opt to work on one project a year.
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💻35.5% of freelancers are working from Europe.
🔵When we consider the number of freelancers in the world and their location, Europe might just be the cradle of freelancers with over one-third operating from there. Freelance statistics show that 29.2% of the global freelance community is concentrated in Latin America and 28% are in Asia.
➡️The remaining 10.1% of the freelance workforce is on the African continent.
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📆The gig economy is on the rise
⬆️Digitalization, the advance of artificial intelligence, and the impacts of the 2020s’ crises have left lasting effects on the world of work. The trend is distinctly shifting towards the Gig Economy and freelancing.
⬆️Forbes reports a 59% increase in full-time working freelancers in the US last year. However, the demand seems unmet, with a whopping 79% of US companies planning to increasingly rely on freelance experts in the future.
📆Top Reasons For Freelancing
More than half of US freelancers (56%) agree the leading reason for taking work on a gig platform is to save up extra money.
➡️This is followed by needing to cover gaps or a change in income (52%).
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💻Who Is Freelancing In 2024?
The arts & design industry has the highest proportion of freelance workers in the US - around 3 in 4 are self-employed.
💫In contrast, just 19% of office workers and administrative support employees are freelancers.
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💘Enable a new audience to find you where you wouldn’t normally be found
Discovery is an important part of being able to effectively market yourself as a freelancer.
➡️If you’re an expert in a particular topic, let everyone know! Post your freelancer services page on your social media profiles, and share your links on LinkedIn, forums and community boards, like Reddit, Indie Hackers and other relevant places based on your interests. These are all great ways to network as a freelancer.
Effectively leverage SEO to help people find your website. SEO as a whole is complicated. At a high level, your job as a website owner is to provide information to people as fast and efficiently as possible.
📌Social media
Social media can be an invaluable tool for getting your name out there, building your audience and sharing your content far and wide.
However, to get the most out of your social media channels, they require investment of time and effort, which can be significantly optimised with a scheduling and management app. 💻
🔥Two of the most popular right now are Hootsuite and Loomly.
❗️Top challenges of working freelance according to employees
🔵Finding enough work: 66%
🔵Managing an irregular income: 62%
🔵Managing irregular work: 60%
🔵Managing expectations with clients: 60%
🔵Clients not paying: 59%
🔵Self-motivation: 59%
🔵Time management: 58%
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❗️How much time freelancers spend hours a week freelancing
On average, a full-time freelancer works for 43 hours per week.
That is similar to a regular nine-to-five job. However, freelancers have flexible working days and schedules.
💻This time also varies according to the industry a freelancer is working in and the workload they have.
Some freelancers may work part-time, around 20 to 25 hours per week, while others may work for more than 40 hours.
🔥Bump Up Your LinkedIn Social Selling Index
You can find your SSI in the LinkedIn Sales Navigator. It measures your social selling skills and execution by looking at 4 primary components:
1️⃣Establishing your professional brand: Complete your profile. Fill out every single thing on the page. Summary, experience, education, groups, recommendations, skills—everything.
2️⃣Finding the right people: LinkedIn wants to see you using Lead Builder to find people. They also want to see you saving leads—saving leads lets them send you insights so that you can take action.
3️⃣Engaging with insights: LinkedIn wants to see you engaging on the platform and following their recommendations. Sometimes, the platform will prompt you to update part of your profile or to publish a post. Follow these suggestions, and LinkedIn will be happy with your effort.
4️⃣Building relationships: The right way is to be thoughtful about who you connect with and to send personal messages in your connection request. LinkedIn wants to see a high acceptance rate for your connection requests, meaning most people are connecting instead of rejecting.
Each of these components is worth 25 points, so your SSI score can be as high as 100.
❗️Why LinkedIn Matters in 2024
LinkedIn rarely makes digital marketing headlines. Yet, used correctly, it can be the single best social media platform for founders and startups.
👍Growing Your Personal Brand
LinkedIn is where you go to grow your personal brand—but not just any kind of brand. If you want to become influential in photography, you go to Instagram. If you want to become influential in photography, you go to Instagram. if you want to become known as a business owner or entrepreneur, you go to LinkedIn.
👍Finding New Leads
52% of buyers say LinkedIn is the most influential channel during their research process. Almost 90% of B2B marketers use LinkedIn for lead generation, and 62% of them say it generates twice as many leads as the next-highest social channel.
👍Networking with the Right People
Almost 25% of LinkedIn users are senior-level influencers: decision-makers, business builders, and C-level executives. These are the kinds of people you need in your circle when building a business.
👍Hiring a Well-Rounded Team
LinkedIn is the place to go when you’re looking for a job—and it’s also where your new hires are hanging out. Post job opportunities, look for referrals, and hire your dream team.
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🔒Statistical Insight
Statistical Insight: According to Flexjobs, a jobs board for remote work, the top fields for freelance employment are:
📌Computer & IT
📌Accounting & Finance
📌Administrative
📌Project Management
📌Customer Service
📌Medical & Health
📌Writing & Editing
📌Education & Training
📌Marketing
📌HR & Recruiting
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