Ukrainian local newsrooms have demonstrated remarkable adaptability during the war. At a recent conference organised by Jnomics Media, leading regional outlets shared insights on thriving amidst adversity.
@gwaramedia @shotam18000 @thevarosh @vgorunews @cukrcity
We spoke with Brad Wolverton about his position leading HubSpot’s 40-strong media operations. We also discussed his path from reporter to manager and advice to aspiring leaders.
Читать полностью…✌️ Good evening! Here is the full list of stories we had this week, including how to use generative AI for data analysis, story of one slow TV program, donor support in Ukraine, and how to be honest with your audience.
Generative AI for data analysis, part 3;
A case of one nature program;
Why capable outlets should be prioritised;
Telling hard truths to your audience.
Lviv Media Forum’s study of the donor landscape in Ukraine shows the media's dependence on grants. But not everyone uses support for good, Otar Dovzhenko argues in a column for The Fix.
Читать полностью…What's Inside The Fix Weekly Newsletter: Building trust with your readers; life after traffic
▪️The articles featured pertain to a Swedish pay-per-content solution, how audience research is rebooting media, thoughts on traffic, how newsrooms can build audience trust, and tips on using generative AI for data analysis;
▪️Interesting insights on the origins of The Washington Post struggles, and how one Substack-based local publication in the UK got 550 people to turn up to local election events from our colleagues at The Atlantic, and @journalismnews;
▪️Great opportunities from the South East Europe Media Organisation, and The Economist.
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Alberto Puliafito has crafted the second part of an insightful guide on leveraging AI for data analysis, focusing on survey evaluation. His key advice: understand the tool, give examples, invest some time.
Читать полностью…As social platforms have deprioritised news and search traffic is in danger from AI, how can news publishers adapt? Andrey Boborykin, media analyst and executive director of Ukraine’s major digital news outlet Ukrayinska Pravda, reflects in a column for The Fix.
Читать полностью…How many subscriptions get cancelled after the free trial? Stockholm-based Sesamy hopes to offer a solution to subscription fatigue with its pay-per-content approach to podcasts, articles, and more.
Читать полностью…For the latest instalment of our audience-building email course, we spoke with Johanna Rüdiger of Deutsche Welle on how newsrooms can maximise their social media game.
Rüdiger's experience shows the benefits of focusing on vertical video, a format that publishers can successfully reuse across multiple platforms. More importantly, social media should be treated as platforms in their own right, not merely gateways to get readers somewhere else.
We read Reuters Institute’s annual Digital News Report and picked three interesting findings. The rise of individual news creators on video platforms, the impact of elections on news interest, and more.
Читать полностью…We spoke with Artem Skorohodko, co-founder of the Ukrainian charity Behind Blue Eyes (@theblueyedproject), about their innovative approach to supporting children in war-torn regions.
Читать полностью…The new EU Media Freedom Act obliges countries to ban spying on journalists and track media ownership. We examine what this means for newsrooms.
Читать полностью…What's Inside The Fix Weekly Newsletter: Models for funding independent journalism
▪️The articles featured pertain to how printed newspapers can make a difference in a community, Contexte's experience of introducing an editorial tool, and how generative AI can help analyse data;
▪️Interesting insights on British editors leading more and more major US newsrooms, and a newsroom backlash at The Washington Post from our colleagues at The New York Times, and The Guardian;
▪️Great opportunities from The Audiencers, JournalismAI, and The Economist.
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🧠 Alberto Puliafito wrote a detailed guide on using AI for data analysis, using survey evaluation as a case study. His advice: prepare the data, work step-by-step and write detailed prompts. Here’s how to do it.
Читать полностью…Priyal Shah spoke to zebra.’s editor Alessio Giordano about how the South Tyrol-based nonprofit outlet supports the marginalised with print newspaper sales.
Читать полностью…Alberto Puliafito has prepared a guide on how generative AI can streamline repetitive tasks in journalism, freeing up valuable time for deeper reporting and engagement.
Читать полностью…What's Inside The Fix Weekly Newsletter: Telling hard truths to your audience; slow news success
▪️The articles featured pertain to how to use generative AI for data analysis, the story of one slow TV program, donor support in Ukraine, and how to be honest with your audience;
▪️Interesting insights on Die Zeit's digital innovations and "go-slow strategy”, and pressure on Ukrainian media from authorities from our colleagues at WAN-IFRA, and The Kyiv Independent;
▪️Great opportunities from the Reinventing Media Business Forum in Riga, the International Women’s Media Foundation, and The Fix Media.
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Being responsive to the communities you cover is key to building trust. But what happens when you find yourselves on opposite sides of an issue, and your audience gets it wrong? For one of the instalments of our audience-building email course, Emma Löfgren spoke to Julia Agha, CEO of Alkompis, Sweden’s largest Arabic-language news site, to find out how they reacted when the conspiracy began to take hold among their audience.
Читать полностью…Intrigued by the success of The Great Elk Trek, SVT’s slow TV program, we spoke with producer Stefan Edlund to understand how it works.
Читать полностью…In the latest part of Alberto Puliafito’s guide on generative AI for data analysis, we offer advice on using ChatGPT for analysing public opinion, feedback, and emotional tones in text.
Читать полностью…Are news outlets as transparent as they should be? In our new audience building course, we spoke with Joy Mayer, founder of Trusting News, about how journalists can build trust with their audiences. Here are some of her top tips.
Join our free course to learn more about how to engage and build trust with your audience.
In-depth audience research is helping independent news outlets across Central Europe. In a guest column for The Fix, Giulia Magnani, a Research Manager at Zinc Network, examines the insights from the company’s research project and its applicability for independent media outlets in the region. Drawing from a large-scale poll of news consumers in Bulgaria, Hungary, Poland, Romania, and Slovenia, media experts are uncovering insights into audience needs and motivations.
Читать полностью…✌️ Good evening! Here is the full list of stories we had this week, including the case of one Ukrainian podcast giving voice to children, our take on this year's Digital News Report, and Johanna Rüdiger's tips on leveraging social media.
🎙 Behind Blue Eyes podcast;
📃 Three findings from the 2024 Digital News Report;
❓ Unanswered questions highlighted in the 2024 Digital News Report;
🎶 How newsrooms can make the most of social media.
We looked at the unanswered questions the Digital News Report by the Reuters Institute for the Study of Journalism directly or indirectly poses this year. Here are the 7 biggest ones, according to Dávid Tvrdoň.
Читать полностью…What's Inside The Fix Weekly Newsletter: AI and news consumption
▪️The articles featured pertain to using audience data to inform editorial decisions, how new media legislation affects publishers, and how one Belarusian media outlet continues to operate amidst repression;
▪️Interesting insights on how CNN and Politico launched registration walls recently, and The Associated Press's attempts to diversify its revenue streams from our colleagues at A Media Operator, and Press Gazette;
▪️Great opportunities from European Journalism Centre, International Press Institute, and The Fix Media.
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Have you ever wondered if your most-read topics truly align with your audience's needs? Dive into the User Needs Model developed by Dmitry Shishkin, former editor of BBC World Service and current CEO of Ringier Media International, which represents his perspective on how audience data can shape editorial decisions. Discover how understanding your readers' fundamental requirements can transform your content strategy.
Читать полностью…After losing 94% of revenue due to Russia's aggression against Ukraine, Belarusian IT-oriented outlet dev.by had to revise costs and launch projects abroad to pay salaries. But how do they plan to become financially sustainable without outside help? We spoke to dev.by CEO and founder Artiom Kontsevoi about how this independent publisher continues operating amidst political crackdowns.
Читать полностью…✌️ Good evening! Here is the full list of stories we had this week, including how printed newspapers can make a difference in a community, Contexte's experience of introducing an editorial tool, and how generative AI can help analyse data.
🗞 The story of zebra., print with a purpose;
🛠 Contexte's custom tool development case;
🧠 Generative AI for data analysis.
For the latest instalment of our Toolbox series, The Fix spoke with subscription-based outlet Contexte about external tools they rely on and their journey of developing the collaborative editor tool Echo.
Читать полностью…What's Inside The Fix Weekly Newsletter: AI deals; audience building for newsroom leaders
▪️The articles featured pertain to how new media legislation will affect news publishers, a look into development of soft news coverage at a major Ukrainian outlet, tips on growing audience, and different business models used in Portugal;
▪️Interesting insights on how AI deals are shutting out partisan publishers in favour of mainstream outlets, and The Washington Post’s plans to introduce new subscriber tiers, including “a pay-as-you-go option" from our colleagues at Semafor, and A Media Operator;
▪️Great opportunities from Sir Harry Evans Global Fellowship, International Media Support, and The Fix.
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