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Cracking the media management puzzle through insights, solutions and data. ▪️Website — http://thefix.media ▪️Newsletter— http://bit.ly/2Tsr0M9 Reach out: @thefixmediabot
What's Inside The Fix Weekly Newsletter: Starting bigger
▪️The articles featured pertain to thoughts on the big picture in media, reporting on environment amid hostilities, and Zetland's audience revenue model;
▪️Interesting insights on Taboola's deal with Apple to sell advertising within the Apple News app, and thinking behind The Atlantic’s deal with OpenAI from our colleagues at Axios, and The Verge;
▪️Great opportunities from The Associated Press, CORRECTIV, and The Fix Media Foundation.
📍 Subscribe to our weekly newsletter for more news on the European media space!
✌️ Good evening! Here is the full list of stories we had this week, including thoughts on the big picture in media, reporting on environment amid hostilities, and Zetland's audience revenue model.
👁 How media executives missing the big picture;
🇺🇦 Technical support for Ukrainian media;
🌍 Environment reporting in wartime Ukraine;
⚙️ Insights into Zetland's business model.
Environmental beat tends to get brushed away in times of war, but Ukrainian journalists view this reporting as key for documenting Russian war crimes. Veronika Snoj spoke with @Ecodiya_channel and @Rubryka about covering the environment in Ukraine.
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Are media executives focusing on the wrong things? Despite starting as journalists, many media managers struggle to shift from content to strategy, risking the future of their organisations. Gentiana Paçarizi writes on why strategic thinking is crucial for media leaders today.
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✌️ Good evening! Here is the full list of stories we had this week, including a look into HubSpot's operations, leveraging gnenerative AI for repetitive journalistic work, and insights from Ukrainian regional outlets.
🥽 The specifics of Brad Wolverton's position at HubSpot;
🧠 Tips on using generative AI for journalistic work;
🇺🇦 How Ukrainian regional media are faring.
Alberto Puliafito has prepared a guide on how generative AI can streamline repetitive tasks in journalism, freeing up valuable time for deeper reporting and engagement.
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What's Inside The Fix Weekly Newsletter: Telling hard truths to your audience; slow news success
▪️The articles featured pertain to how to use generative AI for data analysis, the story of one slow TV program, donor support in Ukraine, and how to be honest with your audience;
▪️Interesting insights on Die Zeit's digital innovations and "go-slow strategy”, and pressure on Ukrainian media from authorities from our colleagues at WAN-IFRA, and The Kyiv Independent;
▪️Great opportunities from the Reinventing Media Business Forum in Riga, the International Women’s Media Foundation, and The Fix Media.
📍 Subscribe to our weekly newsletter for more news on the European media space!
Being responsive to the communities you cover is key to building trust. But what happens when you find yourselves on opposite sides of an issue, and your audience gets it wrong? For one of the instalments of our audience-building email course, Emma Löfgren spoke to Julia Agha, CEO of Alkompis, Sweden’s largest Arabic-language news site, to find out how they reacted when the conspiracy began to take hold among their audience.
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Intrigued by the success of The Great Elk Trek, SVT’s slow TV program, we spoke with producer Stefan Edlund to understand how it works.
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In the latest part of Alberto Puliafito’s guide on generative AI for data analysis, we offer advice on using ChatGPT for analysing public opinion, feedback, and emotional tones in text.
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Are news outlets as transparent as they should be? In our new audience building course, we spoke with Joy Mayer, founder of Trusting News, about how journalists can build trust with their audiences. Here are some of her top tips.
Join our free course to learn more about how to engage and build trust with your audience.
In-depth audience research is helping independent news outlets across Central Europe. In a guest column for The Fix, Giulia Magnani, a Research Manager at Zinc Network, examines the insights from the company’s research project and its applicability for independent media outlets in the region. Drawing from a large-scale poll of news consumers in Bulgaria, Hungary, Poland, Romania, and Slovenia, media experts are uncovering insights into audience needs and motivations.
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✌️ Good evening! Here is the full list of stories we had this week, including the case of one Ukrainian podcast giving voice to children, our take on this year's Digital News Report, and Johanna Rüdiger's tips on leveraging social media.
🎙 Behind Blue Eyes podcast;
📃 Three findings from the 2024 Digital News Report;
❓ Unanswered questions highlighted in the 2024 Digital News Report;
🎶 How newsrooms can make the most of social media.
We looked at the unanswered questions the Digital News Report by the Reuters Institute for the Study of Journalism directly or indirectly poses this year. Here are the 7 biggest ones, according to Dávid Tvrdoň.
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What's Inside The Fix Weekly Newsletter: AI and news consumption
▪️The articles featured pertain to using audience data to inform editorial decisions, how new media legislation affects publishers, and how one Belarusian media outlet continues to operate amidst repression;
▪️Interesting insights on how CNN and Politico launched registration walls recently, and The Associated Press's attempts to diversify its revenue streams from our colleagues at A Media Operator, and Press Gazette;
▪️Great opportunities from European Journalism Centre, International Press Institute, and The Fix Media.
📍 Subscribe to our weekly newsletter for more news on the European media space!
The Fix spoke to freelance journalist Sham Jaff about her decade-long experience of writing the “what happened last week” newsletter and making it profitable.
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We had the opportunity to interview Tav Klitgaard, CEO of Zetland, a Danish digital-born journalism outlet boasting over 40,000 paying members and trying to bridge the gap between small news startups and media giants. Learn about their innovative audience engagement strategies and how they turned a profit after a massive ambassador campaign in our interview by Emma Löfgren.
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📣 The Fix Media Foundation and European Centre for Press and Media Freedom have opened applications for the second phase of the "Voices of Ukraine" programme providing critical support amid Russia's invasion.
This phase will fund:
◼ Power sources like generators
◼ Communications equipment
◼ Tools for frontline reporting
◼ Resources for hyperlocal media
🗓 Ukrainian regional media organisations are invited to apply until 30 July for grants up to €10,000 to purchase this vital equipment.
See the full announcement and apply here.
What's Inside The Fix Weekly Newsletter
▪️The articles featured pertain to a look into HubSpot's operations, leveraging generative AI for repetitive journalistic work, and insights from Ukrainian regional outlets;
▪️Interesting insights on "truly the first podcast election" in the UK, and using big events to acquire, engage and convert audiences from our colleagues at Press Gazette, and The Audiencers;
▪️Great opportunities from Journalismfund Europe, MVA Forward, and The Fix Media.
📍Subscribe to our weekly newsletter for more news on the European media space!
Ukrainian local newsrooms have demonstrated remarkable adaptability during the war. At a recent conference organised by Jnomics Media, leading regional outlets shared insights on thriving amidst adversity.
@gwaramedia @shotam18000 @thevarosh @vgorunews @cukrcity
We spoke with Brad Wolverton about his position leading HubSpot’s 40-strong media operations. We also discussed his path from reporter to manager and advice to aspiring leaders.
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✌️ Good evening! Here is the full list of stories we had this week, including how to use generative AI for data analysis, story of one slow TV program, donor support in Ukraine, and how to be honest with your audience.
Generative AI for data analysis, part 3;
A case of one nature program;
Why capable outlets should be prioritised;
Telling hard truths to your audience.
Lviv Media Forum’s study of the donor landscape in Ukraine shows the media's dependence on grants. But not everyone uses support for good, Otar Dovzhenko argues in a column for The Fix.
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What's Inside The Fix Weekly Newsletter: Building trust with your readers; life after traffic
▪️The articles featured pertain to a Swedish pay-per-content solution, how audience research is rebooting media, thoughts on traffic, how newsrooms can build audience trust, and tips on using generative AI for data analysis;
▪️Interesting insights on the origins of The Washington Post struggles, and how one Substack-based local publication in the UK got 550 people to turn up to local election events from our colleagues at The Atlantic, and @journalismnews;
▪️Great opportunities from the South East Europe Media Organisation, and The Economist.
📍 Subscribe to our weekly newsletter for more news on the European media space!
Alberto Puliafito has crafted the second part of an insightful guide on leveraging AI for data analysis, focusing on survey evaluation. His key advice: understand the tool, give examples, invest some time.
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As social platforms have deprioritised news and search traffic is in danger from AI, how can news publishers adapt? Andrey Boborykin, media analyst and executive director of Ukraine’s major digital news outlet Ukrayinska Pravda, reflects in a column for The Fix.
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How many subscriptions get cancelled after the free trial? Stockholm-based Sesamy hopes to offer a solution to subscription fatigue with its pay-per-content approach to podcasts, articles, and more.
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For the latest instalment of our audience-building email course, we spoke with Johanna Rüdiger of Deutsche Welle on how newsrooms can maximise their social media game.
Rüdiger's experience shows the benefits of focusing on vertical video, a format that publishers can successfully reuse across multiple platforms. More importantly, social media should be treated as platforms in their own right, not merely gateways to get readers somewhere else.
We read Reuters Institute’s annual Digital News Report and picked three interesting findings. The rise of individual news creators on video platforms, the impact of elections on news interest, and more.
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We spoke with Artem Skorohodko, co-founder of the Ukrainian charity Behind Blue Eyes (@theblueyedproject), about their innovative approach to supporting children in war-torn regions.
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