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Архив заметок дизайнера и менеджера. С пояснениями и без. No ads. @vladzely / vladzely.com
vladzely/note/c-150925169?r=1qua5c&utm_medium=ios&utm_source=notes-share-action">Substack
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The three elements of human value
In what ways do we contribute to the world?
Ivan posits an elegant framework to the above question that breaks down value into three components:
Our capabilities — these are the skills and knowledge that we possess. Can you build a fire? Calculate the trajectory of a rocket? Craft a website? Determine who stole the cookie among a group of kindergartners?
Our taste — these are our values and preferences. What draws you more: Art Nouveau's organic curves or Bauhaus's clean functionality? Are you moved more by a single person's suffering right in front of you, or by the possible harm that might affect thousands of future generations? Does your focus lean toward an impressive end, or an elegant means?
Our agency — this consists of our will and drive. Even if we know how to do something, will we be sufficiently motivated to do it? Do we care enough to be moved to action? These three elements work together to determine how we actually contribute: our capabilities define what we can do, our taste guides what we want to do, and our agency determines what we will do.
—
joulee">JULIE ZHUO
https://vt.tiktok.com/ZSk16neUo
Привет! Я завёл ТикТок, куда буду выкладывать свои луки, разный фэшн и всё в таком духе — лайк, шер, подписка, если откликается :)
[NEW] Conversation with Jony Ive (published 15h ago)
Quote:
"i always go back to being very clear that my state of mind and how i am in my practice ultimately is going to be embodied in the work. and so if I'm consumed with anxiety, that's how the work will end up... i think to be hopeful and optimistic and joyful in our practice and be that way in how we relate to each other and our colleagues, i actually think that's how the products will end up."
"I realized ... that what we make stands testament to who we are. And what we make describes our values, it describes ... describes beautifully, succinctly, our preoccupation."
https://youtu.be/wLb9g_8r-mE?si=o1bsGmVUEph3URC_
10 things I learned after 10 years at Figma
1. Write your own playbook.
Traditional B2B tactics don’t work with niche communities. You have to get to know your audience and start from scratch.
2. Growth happens one human connection at a time
Unscalable, personal connections do create scalable advocacy. This is the way.
3. Learn to navigate your intuition
You need to know when to trust your intuition -- when it isn’t strong and when you need to get help from others.
4. The case against metrics
Metrics are just tools, not the end game. But you need leaders who believe that too.
5. Strategy comes from action
Its too hard to come up with an entire strategy when doing something 0-1. Commit, start, and the larger path will be revealed.
6. Ambulance projects over OKRs
The grind can take up 100% of your time if you let it. But that usually doesn’t move the needle. Short term focus on big things does.
7. Do things because they’re fun
Create space for this. Fun is contagious and builds brand love.
8. See the good not just what could be better
Recognize and amplify strengths rather than only seeing what needs to be improved.
9. Burn out is your biggest risk, but you can prevent it
You’re going to work hard no matter what. But you can do it in a way that fills you up.
10. Know when your chapters over
Trust your intuition when it's time to move on. And know that’s ok.
AI’s TLDR: Success comes from human connection, intuition and the courage to break traditional rules. 🥹
—
First Figma’s marketer
https://open.substack.com/pub/clairebutler/p/10-things-i-learned-from-10-years?
I haven’t been using X (Twitter) for a while. It looks like Elon has started to design icons himself. And COPY.
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OpenAI запустили Operator’ов (AI агентов, которые могут использовать браузер и выполнять разные задачи: типа бронирования семейного трипа на выходных в национальном парке)
Уже доступно в US.
https://operator.chatgpt.com
Seven questions for Product Design Critique by Julie Zhuo
1] What is the user journey to get here?
2] What do we want users to feel and achieve here?
3] How important is this page/experience?
4] What is our scope/timeline/team?
5] For every proposed design change, am I confident it is better that what currently exists?
6] What can we remove from this experience and have it work just as well?
7] If we could throw all our constraints away, would we still design it like this?
Original post
Thijs Kraan собрал портфолио дизайнеров, которые ему нравятся.
Here we go:
1. perryw.ca
2. bpowell.co
3. guglieri.com
4. jmts.design
5. jinsupark.com
6. chriswelch.co
7. alexlakas.com
8. stijnthijssen.nl
9. abdussalam.pk
10. addison.design
11. heybengeorge.com
"The leadership art of being undone"
It's my birthday today, and I'm getting back to writing with Unnoticed. Your best support would be a subscription/like/share. It's free 😉
It's an irregular newsletter on things that sometimes go unnoticed. From self-to-people leadership to building products and creating beautiful experiences. On resilience, self-development, some struggles, and moments of joy.
I'm starting with an intersectional topic of leadership and psychology and a bit of queerness — find Judith Butler's quote inside — on "undonness".
Check this out!
https://www.unnoticed.today/p/issue-1-the-leadership-art-of-being
https://public.work
An interactive search engine for 100,000+ public domain works, such as scans, prints, images from The MET, New York Public Library, and other sources — historical creative work that is no longer protected by copyright, and can be freely used, modified and distributed.
Strategic Behaviors & Mindsets of
Design Executives
Featuring case studies and impact stories from leadership experiences at Cisco, CNN, IBM, Target and Warner Music Group.
https://static.figma.com/uploads/1dd98b27867818a1744480a780ccf121e47a3a34
Jakob Nielson: What is UX?
The information everybody should know about user experience, defining and explaining the terminology. It’s the definitive guide to show your boss or colleague who needs to understand UX. And it’s for aspiring professionals who seek to comprehend the essence of UX.
https://www.uxtigers.com/post/what-is-ux
Unexpectedly cool.
I’ve been testing fragrances in the store and using blotter papers. Different brands, different blotters. Nothing crazy.
And then BOOOM — all of a sudden a spray of a fragrance reveals a liquid-sensitive print on a blotter, highlighting the key ingredient of a scent. Very impressive and memorable.
Thoughtful details do make a difference.
FS
Charlie Munger once asked me: ‘How can someone give away fifty percent of profits and make billions more than if he’d kept it all?’ Before I could answer, he told me about Les Schwab, a tire shop owner who understood incentives better than almost anyone.
What Schwab discovered will change how you think about business and life.
Here are a few of his lessons:
1. Win Win, The Math of Generosity:Les discovered that splitting profits 50/50 with store managers didn’t cut his wealth in half, it multiplied it. His reasoning was pure math: “If I share half the profits, I still have half. And if Frank makes more money, he’ll work harder to make the store successful. If the store is more successful, my half is worth more than my whole used to be.” You get rich by making others rich.
2. All-In or All-Out: At 34, Les sold his house, borrowed against his life insurance, and scraped together $11,000 to buy a failing tire shop with no running water. He’d never changed a tire. His competitors had decades of experience. But Les had something they didn’t: no backup plan. That total commitment forced him to figure it out. One year later, he’d quintupled revenue. Half-measures guarantee half-results.
3. High Agency: Everything is your job. Les bought his first tire shop having never fixed a flat in his life. On day one, a customer needs tires mounted. Les fumbles with hand tools on the cold concrete, making a complete mess until his employee arrives. He insisted on being taught, so the situation never repeated. Sometimes, the only qualification you need is the willingness to figure it out.
4. Go Positive, Go First: Les instituted free flat repairs for anyone, customer or not. Competitors called him crazy. Why fix flats for people who bought tires elsewhere? But Les understood reciprocity: humans are biologically wired to return favors, even those that are unearned. Those free repairs created a loop, doing more marketing than marketing could ever do. Most businesses wait for the transaction before the service. Consistently going positive and going first is the most powerful force in the universe.
5. Dark Hours: Every morning before dawn, teenage Les ran his paper route. Not biked, ran. For two months, he sprinted through dark streets on foot, saving enough to buy a bicycle. While his classmates slept, he earned. By senior year, Les owned all nine routes in town. When your competition sleeps, you can build your lead.
"AI is like plastic" — Aras Bilgen
I just attended the Rosenfeld Media Designing with AI 2025 conference. Among the many excellent speakers was Aras.
His quote struck me. Here's the full text of what he said:
"AI is like Plastics. On the surface, it grants us amazing powers and helps us create things that we haven’t before. It creates replicas of things that were previously artisanal without thinking about future implications. In doing that, it usually ingests copyrighted material and takes away people’s livelihoods. Like plastics, it helps people crank out questionable, fake, and dangerous objects.
Like plastics, it boosts the manufacturing [development] volume tremendously, and in doing that, replaces quality with mediocrity. Like early plastics, AI companies do all of this with very little concern for the environment."
Unlike plastic, we understand the environmental impact. Aras pointed out that if I'd used AI to create this post, it would have cost one bottle of water. We're rushing ahead, blindingly fast, due to a systemic pressure that seems unavoidable. #ai #design #redesigneverything
—
Src
Real-world case study: From Figma to Functional Code with AI
Elie Majorel shares how he dropped traditional Figma prototyping for a faster AI-powered workflow: sketch flows in Miro, write prompts with Claude, and generate working React apps with Lovable — all in a few hours.
It’s a real shift in product design: from static visuals to functional prototypes fast, without losing creative control.
Full case study here
У меня личный апдейт: я присоединился к Feeld’y лидировать продуктовый дизайн.
Подробности на LinkedIn’e
Если пользуетесь → можете написать в личку фидбэк на английском.
Скоро буду искать себе в команду человека на web. Stay tuned на LinkedIn’e
The Joy of Doing
We've been successfully removing all friction from our apps — think about how effortless it is to scroll through a social feed. But is that what we want? Compare the feeling of doomscrolling to kneading dough, playing an instrument, sketching... these take effort, but they're also deeply satisfying. When you strip away too much friction, meaning and satisfaction go with it.
…
We made painting feel like typing, but we should have made typing feel like painting.
…
Putting the you back in UI.
…
https://wattenberger.com/thoughts/our-interfaces-have-lost-their-senses
style isn't about what you wear, or how you visually brand yourself — it's about how you carry the weight of being alive
..
style transcends technical complexity
…
https://vanschneider.com/blog/edition-258/
My experience of buying a printer with CoolBlue today led me to the discovery of a “Waiting therapy.” Lol. *Sound on 🔊
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Felix Lee, co-founder and CEO of ADPList shares his take on the most essential things to grow your career as an IC and Design Manager.
Individual Contributor
• Consistent Skill Development
• Receiving Mentorship
• Visibility within the Organization
• Proactiveness
• Technical Expertise
• Continuous Learning
• Writing and Communication Skills
Management/Leadership
• Networking
• Receiving and Giving Mentorship
• Visibility within the Organization
• Emotional Intelligence
• Strategic Thinking
• Critical Thinking
• Building Trust and Credibility
История о том, как Фигма эволюционировала свой визуальной язык:
https://www.figma.com/blog/figma-on-figma-evolving-our-visual-language/
"The concept of designers solely focusing on design is now outdated. Designers now have access to a range of tools that enable them to take on broader responsibilities, including owning a product from start to finish, creating 3D models, and even writing client-facing emails. As Designers this is an exciting time to be in the field, our purview has widened in such a way that we can do so much more for our clients and employers while improving ourselves and our craft. To answer my original question “If graphic design was invented today, what would it look like?” I believe we are on the verge of a renaissance in Design. In this new paradigm, designers aren’t a single cog in a machine but a multi-faceted role with the power to execute a vision across mediums. Design started with a single artist, only to be broken apart into pieces but now it has returned back to the designer with more control an agency than ever. After all, design is a flat circle."
https://davidkellyad.medium.com/design-is-a-flat-circle-c91844559fac
jasonmesut/a-24-year-dance-of-decoding-ux-851fae35c582" rel="nofollow">https://medium.com/@jasonmesut/a-24-year-dance-of-decoding-ux-851fae35c582
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[Google] The People + AI Guidebook is a set of methods, best practices and examples for designing with AI.
Our recommendations are based on data and insights from over a hundred Googlers, industry experts, and academic research.
https://pair.withgoogle.com/guidebook
[Limited offer]⚡️Первомайский экспресс коучинг cо мной: €199 / 30 min⚡️
Всем привет — это Влад, автор канала, VP of Design @ ZOE, ex-Head of Design @ Miro, and VEED
Праздник Весны и Труда, и вообще майские — отличный момент понять: куда вы двигаетесь, углубиться в рефлексию, разобраться с каким-то вопросом, если застряли, или же обсудить вашу ситуацию, получить обратную связь и придумать способы её навигировать.
Последний год я регулярно практиковал коачинг с профессиональным коачем, своей командой и близким кругом.
Мне нравится, как я могу быстро помочь человеку to get unstuck в профессиональном и персональном плане. Хочу делать этого больше.
Доступно: осталось 3 слотa
Fixed price: €199 for 30 min
Format: online call
+ я попрошу ваш фидбэк после сессии.
Пишите ваш запрос в DM, обсудим — @vladzely.
За последние несколько лет я сильно прокачался в менеджменте, лидершипе и коммуникациях:
— заскейлил команду в Миро от 2 дизайнеров до 50+ дизайнеров, рисёчеров и редакторов,
— прошел UX Management аккредитацию Nielson Norman Group,
— закончил Сonnection course от Джо Хадсона,
— получил бринанскую степень магистра Digital Mangement от Hyper Island в Лондоне,
— и провёл большое исcледование лидерства в пост-ковидном мире и написал про это академ работу.
+ У меня есть опыт жизни, учёбы и работы зарубежом, несколько тысяч часов интервью и портфолио ревью с дизайнерами, дизайн менеджерами и дизайн-директорами, личный опыт терапии и медитации.
Вот фидбэк, которым со мной делились после индивидуальной работы:
“… Я могу сравнить наш разговор с ведром холодной воды, когда выливаешь на себя после того как вышел из парилки.
Мне очень помогло, что я смог высказать свои сомнения и переживания вслух, честно отрефлексировать…”
Дизайн лидер
"Мне помогло, очень. При этом я понимала, что мне нужно что-то больше терапевтическое, чем профессиональное. Я никак не могла набраться смелость вывести это в вэб, пока нет демки. А теперь поняла, что нам есть, что показать, просто важно right package подобрать"
CEO
“Я хочу тебе сказать ещё раз спасибо за наши разговоры. Общение с тобой сильно поменялo меня. Ко мне пришла осознанность. Изменился профессиональный подход. Благодаря тебе я познакомился с другими крутыми людьми. Тебя приятно слушать, ты не говоришь лишнего. Ты один из нескольких людей на которых хочется равняться.”
Sr. / Lead Designer
Здесь можно чуть больше найти про мой career journey: https://www.linkedin.com/in/vladzely/
Или вот большое интервью о ребрендинге Миро: https://verveagency.com/insights/interview-vlad-zely
А здесь — чуть больше про меня сборной солянки:
https://www.vladzely.com/
Like, share.
DM me: @vladzely
🤍
Собрал плейлист "AW23"
119 треков, 8h 16m
Spotify:
https://open.spotify.com/playlist/65tJF7GatXxjvEQu111WDu?si=3c0482525f984683
Пишите, что/если понравилось — мне всегда интересно и приятно.